A Hospital System Expands with a Strong, Scalable Online Presence
Filed Under: Case Studies
Healthcare Facilities Reach More Patients with iHealthSpot RESULTS With iHealthSpot, this hospital system achieved the following key results: LAUNCHED eight new websites for additional locations EXPANDED online reach across multiple locations in two states IMPROVED Google ranking with SEO and website optimization OVERVIEW This private health corporation has been providing patients comprehensive, quality care at
Read MoreMedical Advantage Helps a Dental Practice Rank Top on Local Search
Filed Under: Case Studies
RESULTS With Medical Advantage’s Practice Marketing Solution, iHealthSpot, this single-provider Pennsylvania dental practice achieved the following key results. REACHED #1 page ranking for multiple high value keywords including “best dentist near me” ACHIEVED 75% more website traffic AVERAGED 50 new appointment requests from PPC and SEO RAISED $80,000 For philanthropy with a dedicated philanthropy page
Read MoreMiami Obesity Surgeon Surges to Top with Digital Marketing Support
Filed Under: Case Studies
RESULTS Working with Medical Advantage’s Practice Marketing Solution, iHealthSpot, a Miami surgeon with the goal of expanding his bariatric practice achieved the following: ACHIEVED 2000+ website visitors per month REACHED #1 SEO ranking in search results for “gastric band surgery” in Miami ACQUIRED 100 new patient leads per month OVERVIEW OF MIAMI OBESITY CLINIC This
Read MoreMedical Advantage Helps a Primary Care Build Patient Base from Ground Up
Filed Under: Case Studies
RESULTS After Medical Advantage implemented a plan to build a patient base from the ground up the primary care practice achieved the following: INCREASED WEBSITE TRAFFIC 268% website visitors per month INCREASED PAGE 1 RANKINGS 341% for specialty and local keywords INCREASED PATIENT REQUESTS 400% through website-generated patient appointment requests OVERVIEW This single-physician practice in
Read MoreMedical Advantage Helps a Plastic Surgery Group Expand Its Online Visibility & Services Volume
Filed Under: Case Studies
RESULTS After Medical Advantage implemented a plan to expand online visibility and increase service volume the plastic surgery group achieved the following: REACHED 2000 website visitors per month OVER 90% first-time visitors to the website ACHIEVED 1st page for 25+ keywords related to their specialty in their local area OVERVIEW A 5-provider, 2-location plastic surgery
Read MoreColorado Dermatology Practice Bolsters Its Brand Appeal with a Revitalized Web Design
Filed Under: Case Studies
RESULTS By engaging our team of website creators to build a better website, this practice gained: ACHIEVED 1st search engine position ranking for Colorado Springs dermatologist INCREASED 61% web traffic ACHIEVED 30+ page one rankings for dermatology-related keywords in Colorado Springs OVERVIEW Since 2009, this dermatology practice based in Colorado Springs has provided exceptionally successful
Read MoreMedical Advantage Accelerates OB/GYN Success with Fresh Branding & Website Optimization
Filed Under: Case Studies
RESULTS After Medical Advantage implemented a plan to enhance online presence and improve brand awareness, the OB/GYN practice achieved the following: INCREASED 78 new appointment request per month ACHIEVED 25+ keywords ranking on page one of Google search INCREASED 50% in new patient appointments OVERVIEW This hospital-affiliated OB/GYN practice has three providers serving five locations.
Read MorePractice Marketing Helps Orthopedic Group Increase Patient Acquisition and Revenue
Filed Under: Case Studies
RESULTS Intent on practice growth and securing superior care quality through the recruitment of top-tier clinicians, this orthopedic group engaged with practice marketing services multiple times. The outcome achieved by our marketing initiatives includes: INCREASED VISITORS 20,000+ website visitors per month ACQUIRED 80% of website visits from first-time visitors ACHIEVED #1 Page one ranking for
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About iHealthSpot: Your Premiere Digital Marketing Agency for Healthcare
There are up-and-coming digital marketing agencies that will work with any business type, but iHealthSpot is not one of them. Because our experience in healthcare-exclusive digital marketing spans two decades, we are well-prepared to make the most astute decisions in practice marketing strategy. Mistakes in healthcare marketing can not only result in monetary losses, but it can also inadvertently lead to non-compliance with government regulations. Because iHealthSpot has a deep understanding of the medical industry, we commit to looking out for our client’s best interests by being mindful of healthcare ethics while working toward maximizing new patient acquisition.
Only when our clients are successful are we successful. Our hope is that showcasing our client’s' achievements through our healthcare marketing case studies gives medical practices the motivation to claim their share of the digital market experience that spans two decades empowers our marketing teams to make unflinchingly sound decisions on digital strategies, while a sole focus on healthcare best serves medical practice clientele.
About Our Medical Marketing Growth Services
Many business managers are surprised to learn that digital marketing involves many “moving parts” demanding significant resources to gain traction and sustain momentum. Our formula for maximum return on investment focuses on new patient acquisition, patient retention, and continuous growth. Healthcare case studies confirm that these methods work!
Patient Acquisition
As patients have taken more direction over their own healthcare decisions – including where to go for care – medical practices have an opportunity to better compete for their patronage. By positioning your medical practice brand as the one that can best meet a patient’s needs, you make your business more attractive to healthcare consumers.
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Patient Engagement & Retention
Drawing traffic to your website is only halfway to reaching patient acquisition goals. The website itself must be built to provide a seamless experience that encourages visitors to become new patients and helps retain them by being a digital front door in the patient journey.
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Medical Practice Growth Services
Successfully growing patient volumes through the power of online visibility and “conversion” strategies relies on consistent execution of best practices. This calls for constant awareness of what works best, and what needs adjustment based on accurate data insights.
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Frequently Asked Questions About Our Healthcare Website Design Services
There are two main forces driving new patient acquisition in the digital space. The first is a strong digital presence that increases the chances of patients encountering your healthcare brand online. The other is a digital environment that motivates potential patients to take that crucial step of becoming a new patient. This is achieved by establishing credibility with the digital audience, providing comprehensive information, and simplifying the process of requesting a new patient appointment. Through our medical marketing case studies and daily client work, we have learned that consistent efforts in maintaining online visibility and cultivating an online experience that compels patients to take the next step form the foundation of a successful patient acquisition strategy.
Like any investment, there is a risk when investing in digital marketing. This risk may lead management to hesitate in promoting their healthcare brand online. However, procrastination can result in opportunity costs as competitors attract more market share—not necessarily because they are the better choice, but because they effectively engage patients online. Observing the success of similar businesses shared in a healthcare digital marketing case study can embolden practice managers to pursue patient acquisition through digital marketing, empowering them to capture their market share.
Tracking consumer habits is how digital marketers maintain effective outreach strategies. Nearly everything can be done online now, and many consumer services continue to encourage patrons to opt for self-service online. For example, you may be waiting on hold to speak to a representative, and a looped recording reminds you of what can be done online. Online convenience has created a generation of consumers who take the time to research and comparison shop before making decisions on where to go for products or services. Healthcare businesses who continue to provide the most helpful information and an exceptional digital experience will have met consumer expectations, making services more attractive to potential patients. A healthcare marketing case study can show that consumers will engage with your healthcare business when you ramp up your online visibility.
IiHealthSpot is resolute on producing the best possible ROI, so we focus on what digital strategies are the most cost-effective. Our agency is also prepared to adopt alternate methods as the digital world continues to evolve. Our healthcare marketing case studies demonstrate our offerings: search engine optimization (SEO), pay-per-click (PPC), Google Business Profiles optimization, online reputation management, website design for conversion optimization, and advanced marketing analytics. These tools and techniques construct a successful formula for increasing patient volumes.