In a previous podcast episode on We Are, Marketing Happy, Jenny welcomes Hedy & Hopp team members Shelby Auer, an Account Manager, and Taylor Fedderke, Marketing Manager, as they share insights from their experience at HCIC24 in Austin. The conference’s central downtown location, combined with great food, created the perfect backdrop for networking and exploring emerging trends in the industry.
The conversation highlights key takeaways from the event, such as the expanding influence of AI, the ongoing impact of SEO, and strategies for managing reputations. They also touch on how data-driven solutions are helping organizations refine provider directories, boost consumer interactions, and optimize digital approaches. Additionally, they emphasize the value of crafting authentic brand identities and leveraging AI-powered tools to enhance social media efforts.
Listen to the full episode on Hedy & Hopp’s podcast page or visit the website.
