In a recent episode of Hedy & Hopp’s podcast, We Are, Marketing Happy, we’re giving you an exclusive preview of what to expect from Hedy & Hopp at SHSMD Connections 2024, happening October 13-15 in Denver, CO. We’re thrilled to be a part of this event once again and can’t wait to connect with other
Read MoreHealthcare Marketing
Planning Successful Healthcare Marketing Campaigns for Your Medical Practice
Healthcare marketing campaigns are strategic initiatives aimed at promoting medical services, engaging patients, and elevating the brand of your practice. Executing a well-planned marketing campaign offers numerous benefits including increased patient engagement, enhanced patient experience, and improved patient retention. These outcomes drive the growth and success of your practice as your brand builds a reputation
Read MoreUnderstanding Patient Experience: The Mutually Beneficial Way to Reach Healthcare Goals
When hearing industry buzzwords like “customer experience” and “user experience,” these concepts once associated with luxury have become the norm. The healthcare sector has discovered the mutual benefits of patient experience, prompting a shift to a more patient-centered approach. Encouraging patient engagement through digital self-service tools and patient portals fosters better care outcomes, increasing patient
Read MoreThe 5 Pillars of Improving Patient Retention: A Guide for Medical Professionals
Creating a positive patient experience is key to improving patient retention rates, as satisfied patients are more likely to return for future care or recommend the practice to others. The patient experience encompasses simplifying tasks, enhancing communication, building an engaging online presence. This is coupled with gathering feedback and tracking results are additional patient retention
Read MoreImproving Patient Experience: The 5 Core Components You Need
Patient experience has moved from being a secondary consideration to a central component of healthcare business strategy. Why? Many medical practices have taken notice that increased competition and the evolution of modern convenience causes patients to be less loyal than in the past. So, to attract and retain patients, healthcare businesses must cater to the
Read MoreGoogle Ads Medical Policy: A Guide for Medical Practices
Google Ad’s healthcare policy impacts the way medical practices can run paid search campaigns. This article serves as a comprehensive guide, offering actionable guidance on how to create compliant healthcare ads so you can avoid disruptions to your digital health marketing projects. Google Ads Healthcare Policy Overview Healthcare and medicine Google Ads guidelines address the
Read MoreYour Guide to Orthopedic SEO and Quality Content Creation
In today’s digital age, specialty providers, especially those in the orthopedic domain, are waking up to a transformative reality. The age-old reliance on referrals as the primary source of bringing in a steady stream of new patients is waning. The digital landscape demands a more proactive approach, and this is where orthopedic SEO steps in.
Read MoreThe Blueprint for Healthcare Digital Advertising
In the fast-paced digital landscape of today, paid advertising – also known as paid search – has emerged as a powerful accelerator for healthcare brands. The immense reach and targeting power of well-equipped platforms such as Google Ads and Facebook Ads makes this an effective tool for many industries, including healthcare. Who Benefits from Healthcare
Read MoreWhy Your Practice Needs an Online Appointment Scheduler
What’s great about self-serve scheduling or submitting an appointment request form online is that patients can get on the schedule no matter the time — even 11 at night or on the weekend. In the hectic life of the modern patient, the ability to make appointments online has ceased to be a luxury and is now the norm.
Read MoreThe Ultimate List of Medical Website Design Features Your Practice Needs for Success
With the internet being the first stop for most patients when searching for healthcare solutions, your website provides the perfect platform to showcase what makes your practice the better option. Without features, websites are not interactive and lack the power to engage and compel patients to action. User Experience The user experience (UX) of your
Read More
