Patients are more empowered than ever to make informed healthcare decisions with on demand access to countless resources online. With this convenience, there is a catch. Patients may share personal data without realizing it. or lack understanding of the risks involved. Responsible handling of patient health information (PHI) security must include considerations for a medical
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What is the Cures Act?
The 21st Century Cures Act, also known as the Cures Act, is an important piece of legislation that has a direct impact on healthcare professionals in the United States. The law is intended to improve the lives of patients by increasing access to new treatments and therapies. Policies like the Cures Act encourage medical practices
Read More5 Marketing Tips for Medical Practices
Patients are looking to schedule an appointment with the best option, but they need a little help learning why your practice is the one they should choose. The healthcare landscape has become increasingly competitive. Before, practices invested in local print advertising, but now that it is commonplace to go online to find a provider, digital
Read MoreWhy Online Presence for Your Medical Practice is Vitally Important
Everything a patient needs to connect with care can now be accessed through a smartphone: information about medical issues, healthcare directories, and more. Consequently, digital marketing tools are needed to engage patients online. Because the patient journey is now driven by the digital experience, the online presence of medical practices has been put into focus
Read MoreBenefits of Patient Portals on Practice Websites
Now more than ever, patients approach healthcare from a consumer’s point of view. They expect the same ease during digital healthcare transactions that they experience from when they shop in an online retail setting. From scheduling appointments to accessing health records, patients want to have the option to do more online on a simplified interface.
Read MoreHow Healthcare Consumerism Impacts the Patient Journey
The rivalry between eCommerce and traditional brick-and-mortar merchants not only changed the way we shop but also influenced how we function in everyday life. The instrumental role of mobile technology must also be acknowledged for its part in this transformation. Many industries outside of the retail market experienced the effects of these shifts, including the
Read MoreThe Beginners Social Media Strategy Guide for Medical Practices
Does it matter if a medical practice actively participates in social media? Platforms like Facebook and TikTok are predominantly viewed as a source of entertainment, but there is more to it. For many, social media is a primary source for information, creating an opportunity for healthcare organizations of all kinds to be a source of credible
Read MoreDental Marketing Strategies to Revitalize Your Practice
How many dentists do patients have to choose from in your area? It has been reported that for every 1,639 people, there is one dentist. Some dentists will have more competitors in their area than others, but promoting your dental practice is how any dental practice can stand out in the local market. Tools for
Read MoreGrow Your Medical Practice Through Digital Marketing in 2023
Doctors and medical practice managers in crowded markets soon realize how hard it can be to stand out from the pack and attract new patients. Meanwhile, some practices don’t yet realize how much they could grow their patient base if they would only invest in building an online presence. With digital marketing, you can grow
Read MoreUsing Social Media as an Orthopedic Patient Engagement Tool
If you think your orthopedic practice doesn’t need to be on social media, think again. Nearly 90 percent of adults in the US use social media to search for health information. If not yet included, platforms such as Facebook, Twitter, and Instagram should be part of your overall orthopedics marketing strategy.< Understanding Your Social Media
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