As we look ahead to what 2022 has in store for healthcare, we carry with us the realities of the past few years. So much has changed with how patient care is provided, but what remains is the presence of COVID-19, as new strains continue to emerge and present challenges for care delivery. Adaptability and creative solutions continue to be the
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Why Update Medical Practice Online Directory Listings?
Updated from the original article posted March 06, 2020 A survey from Doctor.com reveals that nearly half of healthcare consumers avoid providers with incomplete online listings. So, it works best when a patient can find complete and accurate information about your medical practice, no matter what online directory they use. But did you know that optimizing online directories for
Read MoreBasics of Healthcare Marketing: The Power of Branding
When we think of brands, flashy ones like soft drinks and apparel tend to be top of mind, but the power of branding reaches every branch of our economy, including the healthcare sector. An effective logo and name for your medical practice are among the foundational basics of healthcare marketing, but these are only the
Read MoreA Guide to Online Reputation Management (ORM) for Doctors
Sure, it may seem that what is said about you online may be out of your control – but it’s not. What doctors do, or don’t do, in response to online patient reviews can make a big difference. Before you can do anything, of course, you need to be aware of what reviews exist and
Read More5 Top Tips for Marketing Your Medical Practice
If you’re looking for better ways to promote your medical practice, it’s easy to feel overwhelmed: search engine marketing, social media, blogs, direct mail…the options can seem endless. To help make it easier, here are five of our top tips for marketing your medical practice: Build a Website for Your Practice If you want to
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