Consumer behavior shaped by mobile technology can have a “tunnel vision” effect on users. With this phenomenon, a business that does not appear in search results, does not exist to a consumer. Imagine a patron who has passed by a business dozens of times but will instead choose a similar business they found on Google
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Using Google Business Profile Posts for Your Medical Practice
Google Business Profile (GBP) posts offer a mechanism to enhance online presence and encourage engagement with patients. Like social media, posts on Google Business Profiles allow healthcare providers to display updates, news, health tips, and promotional content within Google Search and Google Maps, both on desktop and mobile platforms. These Google Business Profile posts are
Read MoreWhat to Do If Your Medical Practice’s Google Business Profile is Suspended
Healthcare business leaders have come to realize that local targeted search is the key to bringing in more patients. Google Business Profiles (formerly Google My Business) are essential for competing locally and providing accurate business information quickly – both current and future patients, respectively. There may come a day when your medical practice may receive
Read MoreGoogle Business Profile Guidelines for Medical Practices
So much is subject to regulation for healthcare businesses that it’s no surprise that Google has its own set of rules for them, both for Google Ads and for Google Business Profiles (formerly known as Google My Business). Maximizing online presence is a core component for maintaining patient volumes, and when you follow Google business
Read MoreDoes Your Google Business Profile Help SEO? (It Does!)
Search engine optimization (SEO) is one of the digital marketing gears that drives more quality traffic (patients looking for a new provider) to your website. But within SEO there are many moving parts, and Google Business Profiles (formerly known as Google My Business) and Google Maps are a part of what is called local SEO.
Read MoreAdding Keywords to Google Business Profile to Boost SEO
Google Business Profiles (formerly known as Google My Business) powers local search engine optimization (SEO) by seamlessly integrating an interactive business directory into search results. Visibility in these searches is not a given as businesses must engage digital marketing techniques to get higher rankings in search results such as Google Business Profiles (GBP) optimization. How
Read MoreHow To Do a Google Business Profile Audit in 7 Steps
Local businesses – medical practices included – have an invaluable opportunity to connect with a specific audience through Google Business Profiles (or GBP, formerly known as Google My Business) and Google Maps. This interactive Google search feature appears frequently for consumers actively seeking products and services. With a Google Business Profiles audit, you can ensure
Read MoreChoosing The Best Google Business Profile Categories for Your Practice
A well-optimized Google Business Profile (formerly known as Google My Business) is a core component of local search visibility. How business listings are categorized can be used to the advantage of medical practices that aim to maximize reach to potential patients. This article covers the Google Business Profile (GBP) categories aspect of profile optimization and
Read MoreAdding Google Business Profile Services + 4 Key Optimization Tips
Imagine being able to increase your practice’s visibility, drive more qualified patient leads, and outshine competing practices in your area—all with a few well-thought-out tweaks to your Google Business Profile (formerly known as Google My Business). Enhancing your Google Business Profile (GBP) strategically positions your business listing to clearly communicate what you offer patients in
Read MoreIntegrating Social Media Profiles with Google Business Profile
Like social media, Google Business Profiles (formerly known as Google My Business) are an essential part of a brand’s online presence. But did you know that you can bring the two elements together by adding your social media profiles to your Google Business Profile? This article will cover how to add social media profile links
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