With the internet being the first stop for most patients when searching for healthcare solutions, your website provides the perfect platform to showcase what makes your practice the better option. Without features, websites are not interactive and lack the power to engage and compel patients to action. User Experience The user experience (UX) of your
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Healthcare Recruitment Strategies: How to Attract Candidates Online
Labor shortages in the healthcare industry continue to make news headlines year after year, and we don’t expect to see this trend improve anytime soon. That said, the best way to be proactive with recruitment in its current state is to increase your appeal to candidates. Healthcare marketing and advertising is generally directed at patients,
Read MorePatient Journey Examples to Steer Your Digital Strategy
Today’s healthcare patient journey is much different than it was just a few decades ago. Individuals now begin their patient care journey online, gathering information from multiple digital sources. At every step, patients experience touchpoints, from their first encounter with your website to reading online reviews and on to their experiences as a new patient.
Read MoreThe Beginners Social Media Strategy Guide for Medical Practices
Does it matter if a medical practice actively participates in social media? Platforms like Facebook and TikTok are predominantly viewed as a source of entertainment, but there is more to it. For many, social media is a primary source for information, creating an opportunity for healthcare organizations of all kinds to be a source of credible
Read More8 Important Website Redesign Elements for Your Medical Practice
75% of consumers admit to making judgments on a company’s credibility based on the company’s web design. – Stanford Web Credibility Project The whole purpose of a medical website is to attract new patients and build relationships with existing ones – so if your site is starting to seem stale, it’s probably time to redesign
Read MoreHow To Write The Best Content For Your Dental Website
This article is adapted from Medical Advantage’s Article “How to Write the Best Content For Your Medical Website.” We know that people tend to procrastinate or avoid dental care. So, when a patient is finally ready to get their oral health needs taken care of, it is crucial that your dental practice website has all
Read MoreWhat Every Health System Website Needs
With all that is on a healthcare professional’s mind every day, a website probably doesn’t make the list. But your health system website is always running in the background as an essential part of your operations. For patients, this website is a digital front door (any channel where patients access care online) and information hub.
Read More5 Steps: How To Get More Patients With Your Medical Website
“A website is the anchor piece to all of your other marketing services, whether it’s digital or traditional marketing,” says Chelimar Miranda, our Director of Operations and practice marketing expert. What this means is that when a patient finds out about you and wants to learn more, it is highly likely they will end up
Read More5 Must-Haves in Design for Websites for Doctors
Doctor’s websites must make a good impression to potential patients who are looking for a medical provider. Over 70% of people looking for healthcare providers start their search online and form their first impression based on a medical practice website. The first impression of your practice will be based on the look, feel, and functionality
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