It is discouraging when you find that your top competitors are featured in Google search results, but your medical practice is not. Pay-per-click (PPC) marketing strategy is the foremost method to build stronger online visibility for healthcare services. But as simple as this sounds, it can be a bit complex. This blog shares our top
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9 Tips for Effective Healthcare Advertising in Medical Practices
So, your medical practice is moving forward with digital advertising and it’s time to put a plan together. But what should this plan include? This blog serves as a “checklist” which contains healthcare paid search best practices to better guide the planning stage of your pay-per-click (PPC) campaigns. 1. Adhere to Regulatory Guidelines Most aspects
Read MorePaid Search Metrics Essential for Campaign Analysis
What is paid search in Google Analytics, and should you be using it? A successful PPC campaign depends on consistent monitoring and analysis of a range of metrics to ensure performance is on track for a return on investment (ROI). In this blog, you learn how tracking the right paid search metrics confirms if your
Read More8 Transformative Benefits of Medical Advertising in Healthcare
With digitalization, medical pay-per-click (PPC) advertising in the healthcare industry has emerged as a powerful tool for providers to reach out to their patients. Medical advertising enables providers to advertise their services to patients actively searching for specific healthcare services on search engines like Google, Bing, and Yahoo. In this blog, you will learn the
Read MoreGoogle Ads Basics: How to Set Up a PPC Campaign for Medical Practices
Running ads on Google is one of the most effective ways for medical practices to reach potential patients online. Because of the costs incurred from successful Google Ads campaigns, proactive planning relies on keen judgment and consistent efforts. In this blog post, you will gain an understanding of Google Ads basics, including how to set
Read MoreIs Paid Search Worth It for Medical Practice Marketing?
Is Paid Search Worth It for Medical Practice Marketing? Navigating the competitive healthcare industry can be tough. With increasing competition, medical practices need powerful tactics to stand out in crowded digital spaces. Paid search for doctors (also known as healthcare PPC or medical paid search) can be a highly effective tool. It helps accelerate online
Read MoreDoes Paid Search Help Organic Search? Not In the Way You Think
As a medical practice, you are likely to invest in paid search and/or organic search at some point to increase your online visibility and drive traffic to your web pages. Although both approaches involve targeting relevant keywords and producing high-quality content, they differ in how each works. Naturally, this raises the question if paid search
Read MoreOrganic vs. Paid Traffic: Maximizing Web Traffic and ROI in Digital Marketing
To maximize web traffic and ROI, medical practices aim to increase their competitive appeal and attract more new patients. There are two main approaches: organic (search engine optimization) and paid traffic (pay-per-click). Each has its own merits, but the best approach for your medical marketing strategy depends on a range of factors. In this article,
Read MoreSEO vs PPC: What’s The Difference Between Digital Marketing Tools?
Patients seek care options online, but what is the best approach to reach them where they search? Search engine optimization (SEO) and pay-per-click (PPC) are at the forefront of search engine marketing — being where consumers are when they search for services online. This blog explains SEO vs PPC to better inform your healthcare digital
Read MoreUnderstanding Display Ads vs Paid Search Ads to Reach New Patients
As more patients gravitate to search online for healthcare guidance and services, display and search ads make all the difference in being competitive in your local market. But as medical practices search for opportunities to make strides in their digital outreach, they will encounter differing methods: display ads vs paid search. Both are effective, but
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