Presented by iHealthSpot via Medical Advantage, this orthopedic webinar provides a comprehensive overview of the current state of the orthopedic industry. Moderated by Vice President of Marketing, Bill Riley, this discussion offers a context for the pivotal changes observed in the market and how they correlate to digital marketing initiatives. Executive Consultant Michael Justice and Campaigns Manager Dyana Gebauer share their first-hand insights, outlining the key players in orthopedics and their orthopedic marketing strategies ensuring success.
In the ever-evolving world of healthcare, change is the only constant, especially in specialties like orthopedic practices. Industry experts are witnessing shifts, including further consolidation, increased NP and PA recruitment, and significant changes in how care is delivered by orthopedic surgeons.
Despite the numerous changes in orthopedic care, the core principles of an effective online presence in healthcare marketing remain relevant. However, they have proven to be adaptable to the shifting factors across the industry landscape. In this orthopedic webinar, attendees will have the opportunity to familiarize themselves with the market, understand where growth opportunities lie, and recognize the importance of investing in an orthopedic marketing strategy, especially in the realm of orthopedic digital marketing.
Listen in On the Discussion With Orthopedic Digital Marketing Experts
Each of our panelists brings rich industry experiences to the table, creating the perfect blend of perspectives for this orthopedic webinar.
Bill Riley is our vice president of marketing. Mr. Riley has extensive expertise in the technology space, with over 7 years of healthcare focus. Because Medical Advantage has such a broad portfolio of services, he has full understanding of what healthcare businesses need to succeed in the “here and now.”
Michael Justice is our executive consultant with over 20 years of executive experience in healthcare encompassing marketing, technology, and RCM. Mr. Justice specializes in integration of healthcare groups that effectively harness technology, processes, and change management.
Dyana Gebauer brings over 16 years of experience in healthcare consulting that includes value-based care arrangements and quality improvement, risk contracting and more. Ms. Gebauer has thrived in her transition to digital marketing services delivery, helping clients get maximum value for their marketing investment. Working closely with healthcare businesses of all kinds, she continuously refines her digital marketing consulting strategies so that Medical Advantage delivers the digital marketing performance practices need to be successful in today’s market.
Understanding The Fundamentals of Orthopedic Marketing
Digital Presence
At the heart of any orthopedic marketing strategy is a well-designed practice website. Ensuring a seamless experience on mobile devices and passing the mobile-friendly test is crucial. This is the foundational step in making sure potential patients find you in search results.
Content Marketing
Regular blog posts covering a range of topics, from joint replacement to sports medicine, not only position the orthopedic practice as a thought leader but also aid in improving search engine rankings.
Social Media Engagement
Social media ads and organic posts provide orthopedic clinics with a platform to connect with their community, share human interest stories, and highlight the human side of your providers. Platforms like Facebook and Instagram are particularly effective for showcasing video content and patient testimonials.
Local SEO
For orthopedic clinics, visibility in local searches is paramount. Claiming and optimizing the Google Business Profile ensures that when someone searches for an orthopedic surgeon or orthopedic doctor in the local area, your practice is prominently displayed.
Patient Experience
From the moment a prospective patient lands on your website to the time they leave your clinic, their journey should be seamless. Appointment reminders, managing both positive and negative reviews, and ensuring patient satisfaction are pivotal in building patient loyalty.
Paid Advertising
Leveraging Google Ads and PPC ads can drive immediate traffic to your services, especially if you’re introducing a new segment like sports medicine or joint replacement.
Video Marketing
Showcasing procedures, patient testimonials, and the expertise of the orthopedic surgeon through video content offers an extraordinary way to engage and educate healthcare consumers.
Feedback and Reviews
Encouraging patient reviews and actively managing online reviews can have a profound impact on patient acquisition. Positive testimonials instill trust, while addressing negative feedback demonstrates your commitment to patient care.
By weaving these fundamentals together, orthopedic practices can sculpt a comprehensive orthopedic marketing strategy that not only draws in new patients but also nurtures patient engagement and loyalty.
Meet iHealthSpot: Your Orthopedic Marketing and Web Design Agency
iHealthSpot, a renowned name in the orthopedic marketing strategy realm, is backed by over 25 years of healthcare business expertise. When it comes to digital marketing for healthcare practices, it’s not just a part of what we do—it’s our sole focus. Our profound understanding of the market, combined with our expertise in orthopedic marketing, positions us uniquely to offer invaluable insights and strategies to help healthcare entities thrive in a competitive environment.
Our team, well-versed in orthopedic marketing ideas, understands the nuances of effective marketing strategies. As a leading orthopedic web design agency, we provide solutions tailored to address virtually any growth challenges in the healthcare business. Our orthopedic digital marketing experts have consistently produced remarkable results in areas such as search engine optimization (SEO), PPC ads, and social media advertising for orthopedics. This success isn’t limited to orthopedics alone; we continue to replicate these results with our other specialty clients, ensuring their online presence is optimized for both search engine rankings and patient acquisition.
