Medical practices invest in digital marketing for a number of reasons, such as creating awareness of new services, new staff members, and to drive appointment volumes. The outcome of a successful marketing campaign is ample new patient leads, but the true ROI hinges on how your staff catches and responds to the inbound requests. The
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In the digital age, having a patient-centered orthopedic website design is paramount. It not only reassures potential patients of the relief and quality rehabilitative care they’ll receive but also showcases why your orthopedic practice stands out as the best choice. With the surge in online presence and the influence of digital marketing on patient’s care
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Where does social media fit into providing healthcare? At first glance social media and medical practices may seem worlds apart, but medical professionals are continuously drawn to these platforms – particularly Facebook – to connect with patients. Having an active Facebook account is one of the core components of a strong medical practice brand. It reinforces
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Patients are looking to schedule an appointment with the best option, but they need a little help learning why your practice is the one they should choose. The healthcare landscape has become increasingly competitive. Before, practices invested in local print advertising, but now that it is commonplace to go online to find a provider, digital
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Everything a patient needs to connect with care can now be accessed through a smartphone: information about medical issues, healthcare directories, and more. Consequently, digital marketing tools are needed to engage patients online. Because the patient journey is now driven by the digital experience, the online presence of medical practices has been put into focus
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The digital landscape is constantly evolving, and for your practice to stay ahead, it needs to be on top of its game. Join iHealthSpot as we delve into the myriad ways your practice can enhance its online footprint to attract new patients. Our webinar covers topics from mobile-responsive website design, effective digital advertising campaigns, to
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Patient testimonials, or what your current and past patients have to say about you, can speak volumes to potential patients. When it comes to recommending your medical practice to others, there is simply no better way to build trust among people who don’t know you yet than through word-of-mouth, which, these days, is often done
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With patient care at the center of your practice, you may not think very much about marketing. However, for those new practices looking to have a strong launch, or established ones itching to increase patient volume, creating a solid medical digital marketing plan is essential to reaching these goals. Why Your Medical Practice Needs a
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Labor shortages in the healthcare industry continue to make news headlines year after year, and we don’t expect to see this trend improve anytime soon. That said, the best way to be proactive with recruitment in its current state is to increase your appeal to candidates. Healthcare marketing and advertising is generally directed at patients,
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Now more than ever, patients approach healthcare from a consumer’s point of view. They expect the same ease during digital healthcare transactions that they experience from when they shop in an online retail setting. From scheduling appointments to accessing health records, patients want to have the option to do more online on a simplified interface.
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