Client communication and engagement is a must for any business – and the healthcare industry is no different. Increased patient engagement has been linked to better adherence to medical plans, reduced hospitalization, and higher revenues. However, effective engagement with patients means you need to “meet” them where they spend the most time. And today, that
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As we mentioned in a previous blog post, a great website is a foundation for any online marketing strategy. However, for healthcare professionals, having a great website isn’t enough – it also needs to be HIPAA secure. This means that any time protected health information (PHI) is transmitted or stored, you should have proper procedures
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What is it? SEO = Search Engine Optimization. Google is a search engine, arguably the preferred search engine of most internet users. Bing and Yahoo! follow behind but are also very credible search engines. Search engine optimization, or SEO, ensures a website can be found easily in search engines for words and phrases relevant to
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