Recently, orthopedic professionals from across the country descended upon the Windy City to attend the American Association of Orthopedic Executives (AAOE) conference. From April 26th through April 29th, healthcare professionals and their business partners came together to discuss the most prominent matters in the industry. Advanced Bone & Joint’s CEO Jim Kidd and iHealthSpot’s Agency
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So much is subject to regulation for healthcare businesses that it’s no surprise that Google has its own set of rules for them, both for Google Ads and for Google Business Profiles (formerly known as Google My Business). Maximizing online presence is a core component for maintaining patient volumes, and when you follow Google business
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Patient experience has moved from being a secondary consideration to a central component of healthcare business strategy. Why? Many medical practices have taken notice that increased competition and the evolution of modern convenience causes patients to be less loyal than in the past. So, to attract and retain patients, healthcare businesses must cater to the
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Search engine optimization (SEO) is one of the digital marketing gears that drives more quality traffic (patients looking for a new provider) to your website. But within SEO there are many moving parts, and Google Business Profiles (formerly known as Google My Business) and Google Maps are a part of what is called local SEO.
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Google Business Profiles (formerly known as Google My Business) powers local search engine optimization (SEO) by seamlessly integrating an interactive business directory into search results. Visibility in these searches is not a given as businesses must engage digital marketing techniques to get higher rankings in search results such as Google Business Profiles (GBP) optimization. How
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Local businesses – medical practices included – have an invaluable opportunity to connect with a specific audience through Google Business Profiles (or GBP, formerly known as Google My Business) and Google Maps. This interactive Google search feature appears frequently for consumers actively seeking products and services. With a Google Business Profiles audit, you can ensure
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A well-optimized Google Business Profile (formerly known as Google My Business) is a core component of local search visibility. How business listings are categorized can be used to the advantage of medical practices that aim to maximize reach to potential patients. This article covers the Google Business Profile (GBP) categories aspect of profile optimization and
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Imagine being able to increase your practice’s visibility, drive more qualified patient leads, and outshine competing practices in your area—all with a few well-thought-out tweaks to your Google Business Profile (formerly known as Google My Business). Enhancing your Google Business Profile (GBP) strategically positions your business listing to clearly communicate what you offer patients in
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Like social media, Google Business Profiles (formerly known as Google My Business) are an essential part of a brand’s online presence. But did you know that you can bring the two elements together by adding your social media profiles to your Google Business Profile? This article will cover how to add social media profile links
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Healthcare Facilities Reach More Patients with iHealthSpot RESULTS With iHealthSpot, this hospital system achieved the following key results: LAUNCHED eight new websites for additional locations EXPANDED online reach across multiple locations in two states IMPROVED Google ranking with SEO and website optimization OVERVIEW This private health corporation has been providing patients comprehensive, quality care at
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