For years, online business directories were hosted on individual websites, and all essentially functioned the same way until Google My Business (now renamed Google Business Profiles, or GPB) came along. Not only is Google’s business directory integrated into the search engine experience, but it also makes a point to display the “best” businesses first in

For healthcare businesses, Google Business Profiles (formerly known as a Google My Business profiles), are an instrumental part of local SEO strength–the frequency of appearing in local search engine results. Google’s business profiles platform offers flexibility to add users to Google Business Profile (GBP) so you can recruit others to help manage your business listing(s).

What is a Google Business Profile? Is it different from Google My Business? During a restructuring of the system in late 2021, Google changed the name of Google My Business to Google Business Profiles (GBP). GBP is a free, robust search engine feature that helps consumers connect with local businesses, on demand with interactive enhancements

Crafting the perfect Google Business Profile description (formerly known as Google My Business) is a key component of a powerful local search engine optimization (SEO) strategy. The description should not only highlight what makes your business great, but also can be persuasive. But how do you write a description that grabs attention, boosts visibility, and

Google’s commitment to providing the best user experience brought about an environment that connects consumers with products and services they need now. In this commercially driven aspect of the search engine experience, businesses reap Google Business Profile benefits such as being prominently displayed in local search results, establishing legitimacy with the public, connecting with patients

Google Business Profiles (formerly “Google My Business”) is a core component of digital marketing for local businesses, especially those in healthcare. Built into the Google search engine experience, Google Business Profiles is an interactive business directory that puts local establishments “on the map,” and greatly boosts search visibility. This article details how to get the

Google Business Profiles (formerly known as “Google My Business) is a powerful digital tool that puts local businesses on the map – the digital map, that is. The patient journey is convenience driven, causing countless healthcare consumers to go to their laptops and mobile devices first when seeking services. This means that when your medical

Your medical practice’s Google Business Profile (formerly known as Google My Business) reviews are considered the most powerful new patient acquisition asset in your digital arsenal. Nearly 74% of healthcare consumers read up to six reviews when deciding on a healthcare provider. Survey data has consistently indicated that patients depend on other patients to share