As a core essential of your local search engine optimization (SEO) strategy, your business needs an active and accurate Google Business Profile (formerly known as “Google My Business”). Google Business Profile verification is one of the main action items for keeping listing(s) updated for your medical practice. This article covers how to get verified on
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A picture can be worth a thousand words, especially when it comes to your Google Business Profile photos (formerly known as “Google My Business”). The power and potential of branded images and product photos to transform business listings makes your healthcare brand more appealing to patients. This article shares how visual storytelling through images enhances
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In fiercely competitive local markets where a robust online presence is indispensable, mastering Google’s local business tools can significantly elevate healthcare establishments. One technique in search engine marketing (SEM) is linking your Google Business Profile with Google Ads, creating a blend that paints a promising future for your digital footprint This article shares the steps
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A well-updated Google Business Profile (formerly known as Google My Business) ensures your patients have the correct business information at their fingertips, providing a positive experience that enhances your practice’s reputation. Furthermore, it prevents potential patients from moving to a competitor when information is incorrect or outdated. Even if you already know how to change
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Search engine optimization (SEO) is a sustainable and actionable digital marketing catalyst that can elevate every facet of your online presence. By investing in SEO, healthcare businesses can see significant improvements in search visibility, which translates to more patient engagements, higher authority in the healthcare space, and, ultimately, increased revenue. In this article, you will
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A website with first page Google search results can significantly increase its visibility and attract more traffic from potential patients. However, with millions of web pages available online, securing a top spot on Google’s first page is a highly competitive feat. So, what can medical professionals do to secure the top spot in Google search
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With so much competition out there, it can be tough to stand out in a sea of websites and you may be asking yourself, “How do I improve SEO?” However, by implementing some key strategies, you can make your website more visible to search engines and potential customers alike. In this blog post, we’ll outline
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Solid keyword research is the backbone of any successful search engine optimization (SEO) strategy. What is a keyword as it relates to search engines? Google processes around 7 million health related searches per day, matching user search queries to the most useful online resources. This is why choosing the right keywords is so important when
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With all the resources, time, and patience that goes into “organic visibility,” search engine optimization (SEO) reporting reveals the long-awaited results. With a boost in traffic, there is an expectation that an increase in leads will soon follow. SEO reporting provides valuable insights into how well your SEO efforts are performing and what improvements can
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With the goal of search engine optimization (SEO) being to outrank your competitors in Google search results, how is this done? When piecing together your SEO strategy, it helps to know all the ranking factors at play with Google’s algorithms. This aricle highlights key ranking factors such as high-quality content, secure and accessible websites, mobile-friendliness,
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