When getting acquainted with digital marketing solutions, it can seem like the more you learn, the more the concepts will branch off. As soon as one learns what search engine optimization is and interchangeable terms like “organic” search, then there are more layers to it such as “on page” and “off page.” This blog will
Read More
After an exciting launch of a new or improved website, you may ask, “How do I promote my website on Google?” So how do you draw in the visitors that your website was specifically designed for? How to promote your website on Google generates many ideas, with a mixture of free and paid tactics. This
Read More
When exploring options for your medical practice growth, your online reach is sure to come up. More than ever, medical practices need to meet patients the moment they search for healthcare services online. One digital marketing term you will run into as you learn about digital strategies is search engine marketing (SEM), leading to the
Read More
Medical practices invest in supplying a quality website that serves patients, but to extract the most value from this digital asset it needs plenty of visitor traffic. Search engine optimization (SEO) is one of the primary strategies to bring potential patients to your website. This article includes top SEO best practices curated from digital marketing
Read More
There is a growing need for medical practices to have a strong digital presence as patients have become more reliant on the internet to choose where to go for healthcare services. 77 percent of patients conduct an online search before making an appointment with a physician making medical search engine optimization (SEO) is a core
Read More
What is the purpose of having an impressive, user-friendly website? Beyond serving your existing patients, your medical practice’s website is a potent tool for attracting new ones. By prioritizing website quality, you not only enhance the user experience for patients, but you also meet a key criterion for search engine optimization (SEO). This article explains
Read More
The quest to be found in Google search results inevitably leads to finding out about search engine optimization (SEO). Many medical practice managers want to better understand SEO before investing in it. In this blog, you will learn all about on-page SEO and how it is designed to propel your Google search visibility. What Is
Read More
The significance of digital marketing impacts many industries, including healthcare. Because more patients are actively seeking health-related information online, the need for medical practice to have a strong digital presence is on the rise. Providers look to innovative methods such as Google Ads advertising. But is it worth adding this expense to your line items?
Read More
With more and more patients turning to search engines and social media platforms to find medical practices to address their health needs, it’s no wonder that practices are now turning to paid search and paid social advertising to attract potential patients. Key differences in paid social vs. paid search include appearance, targeting ability, user engagement
Read More
To stand out in a fiercely competitive healthcare market, medical practices are turning to paid search solutions, or pay-per-click (PPC), to grow their patient panel. But to see results that justify the costs, there must be continuous paid search optimization. This blog covers several ways your medical practice can extract more value from your PPC
Read More
