A strong online presence is essential for any medical practice to succeed in the current healthcare landscape. One of the most effective ways to reach your potential patients is through pay-per-click (PPC) advertising. This form of digital marketing allows you to reach potential patients at the right place and at the right time. But creating an
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RESULTS After Medical Advantage implemented a plan to build a patient base from the ground up the primary care practice achieved the following: INCREASED WEBSITE TRAFFIC 268% website visitors per month INCREASED PAGE 1 RANKINGS 341% for specialty and local keywords INCREASED PATIENT REQUESTS 400% through website-generated patient appointment requests OVERVIEW This single-physician practice in
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In the realm of healthcare marketing, Pay-Per-Click (PPC) advertising has emerged as a dynamic tool to reach prospective patients and promote services. Understanding the nuances of different PPC platforms will better inform your marketing strategy for increased effectiveness. This blog will introduce you to your many paid search options. Our Number One PPC Pick for
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One of the aspects that keep medical practice management interesting is learning new business strategies and terminology. In digital marketing, there are many concepts to learn, but perhaps the most interesting is how businesses are discovered in online searches through search engine marketing (SEM). But what is SEM? This blog simplifies the complexities of medical
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Getting the maximum benefit from your medical practice pay-per-click (PPC) campaigns involves ongoing improvements. One powerful way to enhance digital advertising strategy is sometimes forgotten—paid search competitor analysis. There is much to learn from what your competitors are doing, and it’s okay to spy on their activity. In this blog, you will learn the basics
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The more you learn about healthcare digital marketing, the more you discover the nuances of search engine marketing (SEM), which include search engine optimization (SEO), and pay-per-click (PPC), and Google Business Profiles. One of these areas of interest is branded vs. non-branded paid search. So, what is branded paid search? In this blog, you will
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When a medical practice is ready to move forward with a plan to advertise online, members of the team may discuss how to create a healthcare ad. What is it supposed to include? What should it look like? What should it say? One of the best ways to grasp the conventions of medical practice advertising—and
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How much does paid search cost for medical practices? This is a straightforward question that, unfortunately, lacks a simple answer. But medical practice managers minding the budget need to know what they can expect to spend before they move forward with investing in digital advertising. While benchmarking provides a rough idea of what Google Ads
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It is discouraging when you find that your top competitors are featured in Google search results, but your medical practice is not. Pay-per-click (PPC) marketing strategy is the foremost method to build stronger online visibility for healthcare services. But as simple as this sounds, it can be a bit complex. This blog shares our top
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So, your medical practice is moving forward with digital advertising and it’s time to put a plan together. But what should this plan include? This blog serves as a “checklist” which contains healthcare paid search best practices to better guide the planning stage of your pay-per-click (PPC) campaigns. 1. Adhere to Regulatory Guidelines Most aspects
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