Consistently Attract New Patients To Your Practice
Changing consumer behavior continues to impact healthcare businesses everywhere. With patient loyalty on a sharp decline and competition on the rise, medical practices are revisiting their digital strategy to strengthen their competitive presence and replenish lost appointment volume.
To make the best use of your marketing budget, our integrated digital visibility solutions are designed to drive ROI through patient acquisition marketing. As your business partner, we ramp up awareness of your brand in your specific local market while enhancing the patient journey and patient experience to both attract and retain new patients.
Maximize Your Medical Practice's Marketing ROI
Marketing is an investment that iHealthSpot takes seriously. Backed by a healthcare consulting firm with advanced experience in business analytics, we meticulously monitor patient acquisition marketing campaign performance and remain accountable for results. As a client, you will have a dedicated account representative who will present monthly reports with transparency so that you see your marketing dollars hard at work. Your success is our success, so we continuously strive to dissolve any roadblocks that may impede your practice growth.
Stay Ahead of Your Competition
Healthcare providers must acknowledge that today's digitally oriented healthcare consumer is more aware of their many options for services. A strong online presence, combined with a website optimized to convert visitors into new patients, is how you claim your share of a competitive local market and establish yourself as a thought leader in the healthcare space. Our digital marketing teams create a website that meets consumer expectations while using proven techniques to attract "qualified" leads for new patient acquisition.
How We Drive New Appointments for Your Practice
Many medical practices already have a powerful patient acquisition tool and don't even realize it: the business website. When optimized to pull in more traffic and convert site visitors into new leads, websites are the front door for prospective patients and central to a dynamic digital marketing strategy. Through paid ads, search engine optimization, online reputation management, and precise targeting based on advanced analytics, you will build a strong online presence that attracts new patients throughout the year.
Enhanced Website Design and Optimization
A website that is not optimized to convert site visitors into new leads is a missed opportunity for increased revenue. The ideal medical practice website is visually appealing, easy to navigate, loads quickly, offers accommodation for those with impairments, but most importantly it makes it easy to take the next step in becoming a new patient. Our designers create websites that reflect your brand persona in an aesthetically pleasing way, make it easy for potential patients to find what they seek, and thoughtfully place "call-to-action" buttons that make conversion steps (such as online scheduling) clear to follow.
Digital Advertising to Gain Results Faster
Paid search (pay-per-click or PPC) fast tracks your search visibility to drive more traffic and leads to your website. With Google Ads or social media ads, you run campaigns that give your medical practice a competitive boost by showing up higher in search results compared to organic means. Our paid search experts find the best way to utilize your ad budget with a fine-tuned patient acquisition marketing strategy that precisely targets your intended audience.
Search Engine Optimization to Appear in More Google Searches
Driving more quality traffic to your website relies on maximized visibility in Google search results. When your website appears in search results based on pure relevance to users (as opposed to paid means) this is called "organic search," (search engine optimization or SEO). Our digital marketing teams optimize your website content with local SEO strategies so that your brand will be ranked for more keywords related to your patients' health concerns, gradually expanding your digital footprint and bringing more quality traffic to your website.
Patient Retention Services to Preserve Patient Acquistion Gains
Our services are designed to boost patient satisfaction and loyalty by proactively meeting healthcare consumer expectations of convenience and great service. We achieve this by integrating in-demand features into your website, such as buttons for your portal and online bill pay (including our own bill pay platform), monitoring and responding to your online reviews with a cordial touch while escalating those that require your attention and uncovering service quality improvement opportunities, and managing your Facebook and Instagram accounts with consistently engaging content to keep patients thinking of you while casually scrolling.
Healthcare Marketing Experts with Unparalleled Industry Knowledge
There are up-and-coming marketing agencies that work with clients from all business verticals, but iHealthSpot is not one of them. With over 20 years of experience of full dedication to healthcare marketing and patient acquisition solutions we not only understand the needs of medical practices on a profound level, but we are also fluent in medical industry challenges, including regulatory concerns.
Backed by an innovative healthcare consulting firm, we are prepared to take your business to even greater heights with other operations efficiency solutions such as EHR optimization, RCM consulting, and practice operations services. As healthcare services becomes more challenging each year, we are here to help you overcome each obstacle.
What Our Customers
Are Saying
Leslie Branon
Community Relations Texas Orthopedics
Chris Bolduc
Bolduc Physical / Aquatic Therapy & Sports Medicine
"The team here was very helpful. I had several issues and they were immediately on top of it and got everything solved for me no matter how many issues i bothered them with. They were kind and polite and never once got frustrated with me. I am very appreciative toward them. They have done excellent work for my website here at Serenity Hospice and it is so much more than i could have asked before, they truly went above and beyond."
Madyson Osborn
Serenity Hospice
"iHealthSpot Digital Marketing has been an incredible partner for our business. Their team is highly skilled, creative, and dedicated to helping us achieve our marketing goals. From designing engaging campaigns to optimizing our online presence, iHealthSpot has consistently delivered exceptional results. We highly recommend iHealthSpot Digital Marketing to any company looking to elevate their digital marketing efforts. Thank you, iHealthSpot, for your outstanding work and commitment to our success!"
Natalia Mote
Americare Respiratory & Diabetes Services
"I could not be happier with our decision to have iHealthSpot upgrade our website. They created an engaging site that has captured patients and increased our online appointment requests by 50%! Our practice has added new physicians and services and iHealthSpot always updates our website quickly. The entire team has been great to work with from start to finish!"
Leslie Branon
Community Relations Texas Orthopedics
SCHEDULE YOUR FREE CONSULTATION
Join over 4,000 healthcare providers who have already experienced the benefits of partnering with iHealthSpot. Schedule a consultation today and discover how we can elevate your healthcare practice to new heights!
Frequently Asked Questions About Our Healthcare & Medical Lead Generation Services
While we can't speak for every patient acquisition service, we can share what we do. Our patient acquisition marketing solutions are carefully planned based on data insights that pinpoint target audience opportunities with the greatest potential. Because our agency has been around for a few decades, we have methodically sorted through what works and what doesn't. Using the power of Google search, directory listings, online reputation management, social media, patient reviews, and conversion rate optimized websites, we achieve consistent new patient acquisition gains throughout the year.
The timeframe for seeing results depends on several factors including your region, budget, specialty, and the combination of marketing strategies involved. On rare occasions, clients will see patient acquisition marketing gains within a week, but usually it takes some months to start to build momentum. The key is delivering the right message through the right channels to reach patients at the right time in their decision making process.
As healthcare lead generation evolves to become more driven by digital marketing, the complexity of compliance–and even the analytics–increases. It’s important to have a conversation with your IT team, marketing team, compliance teams, hosting provider, and any third-party services to establish standards and expectation for protecting patient privacy while still leveraging marketing to support and grow your business.
All clients receive monthly reporting and analysis, but it doesn't stop there. You can expect our agency to go further by drawing from our deep and diverse healthcare operations analytics to strategize your website and marketing campaigns. Rather than just relay the metrics to clients, we gather insights from the data to identify the next best course of action for greater results. We look at leading indicators like website traffic and patient engagement, as well as bottom-line metrics like new patients acquired and ROI.
We have experience in a wide range of specialties including dermatology, dentists, orthopedics, podiatrists, med spas, and more. Our client portfolio includes individual practices (of at least 10 providers, typically), groups, health systems, and private equity. No matter your specialty, our healthcare marketing experts understand how to highlight your unique value and connect with patients seeking your healthcare services.
Patient retention is equally important as patient acquisition in healthcare settings. Retaining existing patients not only ensures a steady revenue stream but also builds loyalty, trust, and patient satisfaction, leading to positive word-of-mouth referrals and long-term success for the healthcare practice.
We have experience in a wide range of specialties including dermatology, dentists, orthopedics, podiatrists, med spas, and more. Our client portfolio includes individual practices (of at least 10 providers, typically), groups, health systems, and private equity. No matter your specialty, our healthcare marketing experts understand how to highlight your unique value and connect with patients seeking your healthcare services.