Medical & Healthcare PPC Advertising Agency
Seize Your Share of the Market: Capture Local Patients with Google Ads
Meet Potential Patients Actively Seeking Services Through Paid Search Ads
Healthcare advertising agencies will caution businesses that pay-per-click (PPC) is a risky investment. So why would a medical practice opt in to this avenue? Google Ads (formerly known as Google AdWords) put businesses in “front and center” for the most frequent searches made by a target audience. Gaining such an advantage benefits those that are brand new to the market, seek a catalyst to boost patient acquisition, or are in an area where the competition consumes much of the market share.
PPC ads are often used to supplement organic search efforts (search engine optimization or SEO). Like a water faucet, opening the tap of paid search puts reach in motion instantly and can also be turned off at any time, where organic search is like digging a well to eventually access a constant source of visibility.
Reach Patient Acquisition Goals with Precisely Targeted Ads
When done strategically, Facebook Ads and PPC ads for healthcare can drive patient volumes. With the goal of making campaigns the most cost-effective, an experienced healthcare advertising agency applies proven techniques to maximize results for a set budget. Reap the benefits of medical paid search and paid social:
ATTRACT NEW PATIENTS QUICKLY
Be prominently displayed in Google search where patients are looking when they are at peak motivation to choose a provider.
GAIN A COMPETITIVE EDGE
Instantly appear at the top of Google search results for search terms your target audience frequently uses – faster than through traditional SEO approaches.
TAP THE SOCIAL MEDIA AUDIENCE
Target specific patient demographic segments through Facebook awareness campaigns.
BE DISCOVERED BY EVEN MORE PATIENTS BY FAST-TRACKING YOUR SEARCH VISIBILITY WITH DIGITAL ADS IN GOOGLE AND FACEBOOK. MEDICAL PRACTICES IN AGGRESSIVELY COMPETITIVE MARKETS LEVERAGE PAID ADS TO DOMINATE IN SEARCH RESULTS.
HEALTHCARE PAY PER CLICK ADVERTISING IS COMPLICATED BUT OUR EXPERTS HAVE IT DOWN TO A SCIENCE
As a Google Certified Partner with over 30 years of experience in healthcare, our PPC experts do extensive keyword, budget, and market research to generate cost-effective campaigns that zero-in on patients in your target geography. Our team of PPC for healthcare specialists will:
- CREATE COMPELLING ADS
Aligned with your available services with a call-to-action that drives conversions
- SETUP, MONITOR AND OPTIMIZE
Based on proven best practices in healthcare digital advertising
- GET YOU ON THE RIGHT PLATFORMS
PPC advertising services are available for Google, Facebook, and LinkedIn
- MANAGE INCOMING LEADS
Website form submissions and phone inquiries resulting from paid ads
- PROVIDE BEST PRACTICES FOR YOUR STAFF
For lead follow up through email and phone calls
WHY IS PAY-PER-CLICK ADVERTISING IN HEALTHCARE IMPORTANT FOR GROWING PRACTICES?
With PPC advertising, you can choose your maximum spend budget and target audience and we’ll create ads that fit your unique criteria. Other advantages include:
SPEED
Paid advertising greatly accelerates website traffic immediately.
FLEXIBILITY
Modify or pause campaigns around your needs at any time.
TRANSPARENCY
See real-time reporting on the progress of your ad campaigns.
ADJUSTABLE
Easily change attributes such visuals, demographics, and messaging as needed.
TRACKING PATIENT LEADS IN MEDICAL ADVERTISING
Unlike traditional advertising, PPC provides measurable results. We track campaign performance and make necessary improvements based on outcomes – optimizing campaigns for maximum effectiveness and ROI. We do this via:
- LANDING PAGE CREATION
The first step to convert leads into new patients
- WEBSITE FORMS
Patients provide information based on your criteria
- PHONE CALL TRACKING
We manage and provide detailed management reporting on all calls resulting from paid ads
About iHealthSpot: The Preferred Healthcare Advertising Agency
While it’s not difficult to find pay-per-click marketing services, know that most do not sufficiently understand the climate of healthcare paid search. As a premiere healthcare advertising agency, our team of experts have exceptional instincts for healthcare ad campaigns stemming from extensive tactical experience and a deep understanding of the industry. Our methods are cost-effective because we analyze each market to determine the best course rather than applying an all-purpose strategy.
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What Our Customers
Are Saying
Leslie Branon
Community Relations Texas Orthopedics
Chris Bolduc
Bolduc Physical / Aquatic Therapy & Sports Medicine
"The team here was very helpful. I had several issues and they were immediately on top of it and got everything solved for me no matter how many issues i bothered them with. They were kind and polite and never once got frustrated with me. I am very appreciative toward them. They have done excellent work for my website here at Serenity Hospice and it is so much more than i could have asked before, they truly went above and beyond."
Madyson Osborn
Serenity Hospice
"iHealthSpot Digital Marketing has been an incredible partner for our business. Their team is highly skilled, creative, and dedicated to helping us achieve our marketing goals. From designing engaging campaigns to optimizing our online presence, iHealthSpot has consistently delivered exceptional results. We highly recommend iHealthSpot Digital Marketing to any company looking to elevate their digital marketing efforts. Thank you, iHealthSpot, for your outstanding work and commitment to our success!"
Natalia Mote
Americare Respiratory & Diabetes Services
"I could not be happier with our decision to have iHealthSpot upgrade our website. They created an engaging site that has captured patients and increased our online appointment requests by 50%! Our practice has added new physicians and services and iHealthSpot always updates our website quickly. The entire team has been great to work with from start to finish!"
Leslie Branon
Community Relations Texas Orthopedics
SCHEDULE YOUR FREE CONSULTATION
Join over 4,000 healthcare providers who have already experienced the benefits of partnering with iHealthSpot. Schedule a consultation today and discover how we can elevate your healthcare practice to new heights!
Frequently Asked Questions About Our Healthcare Advertising and PPC Services
Advertising is an investment that carries some risk. Answers to these frequently asked questions about healthcare ad agencies can help you decide if digital advertising is the best option for your patient acquisition goals.
Our healthcare advertising agency offers comprehensive services including campaign management, regular meetings for strategic alignment, ongoing optimization to enhance performance, and detailed analytics to track and measure results.
Key factors include the agency's experience in the healthcare industry, a deep understanding of healthcare PPC policies, and a strong focus on ROI, particularly through driving patient appointments as a primary KPI.
Look for longevity and a favorable reputation that indicates a reliable proficiency in specialized digital advertising. Also remember that healthcare regulations apply to digital marketing, so working with a healthcare advertising agency that understands the implications of compliance is uniquely equipped to protect your business interests.
Yes, healthcare advertising agencies can craft targeted campaigns that engage with patients in your specific region and target audience, ensuring an effective fit from the start and improving both engagement and retention. Precise targeting is a key factor in the cost-effectiveness of campaigns, focusing more on attracting quality web traffic than just traffic volume.
Medical advertising companies primarily measure success by ROI through patient appointments. Additionally, they optimize for cost-per-click, ensure precise regional and keyword targeting, and use click-through rates and other metrics to continuously refine campaign performance.
PPC (Pay-Per-Click) advertising typically appears on search engines like Google, while display advertising involves showing imagery on social media platforms or other websites via Google's Display Ad Network.
Perhaps the most well-known downside of PPC advertising is the cost. PPC can deliver quick results but requires constant spending. Therefore, doctor advertising experts often recommend running PPC campaigns alongside SEO efforts to build organic traffic and conversions while using PPC to boost patient acquisition when needed. Experienced healthcare digital marketers can help businesses minimize or avoid wasteful spending on ads.
